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The SEO world is staring at the development of the giants among search engines. How will these and our way of using the Internet look like in a few years? But letting your gaze wander is preferable to looking into the glass ball.

As in other areas, innovation in web searches often takes place away from the big players in the industry. After all, it is nothing new for companies like Microsoft to copy or purchase essential amounts of methods and technologies from smaller companies for their main products. For search engines like Google, this is not much different, apart from the idea of ​​the PageRank concept, around which the economic and technological body mass of the search engine grew steadily in a process of numerous incorporations. The technologies of products and companies, which were initially called "DoubleClick", "BumpTop", "Metaweb" or "LabPixies" and which hardly any average surfer knew, are becoming part of Google in order to be new features in the search engine or one of their by-products to download now! Nothing else happens at Bing either.

Experienced observers therefore often make predictions about the future appearance of Google and other search engines as soon as the innovative product of a small startup or a promising web service appears on the horizon, insofar as the concept in question would mean an upgrade of the web search. For many it is only a matter of time, for example, that the reverse image search " TinEye " will sooner or later be copied or bought by Google.

Other services, such as " eyeplorer ", which it calls "graphical knowledge machine ", offer, if not a glimpse into the future of Google, a draft for what information search on the web could look like. β€œ Alernia ”, a new invention from the German-speaking world and recently for the SuMa Awards 2010, also offers at least one designnominated. According to their own information, this free web service is still in the alpha phase, but can already be tried out and offers an interesting alternative method of web-based information search. This essentially consists of an application that, with as much keyboard-based convenience as possible, makes an enormous number of search engines, lexicons and other sources - including people - available for free selection in a single input field and at the same time serves as a virtual browser and anonymizer. This works quite well, with which "alernia" should stimulate the fantasies of all those who are concerned with the future of search engine operation.

So while the world is staring intently at the battle of the giants of the search engine world - Baidu, Bing, Google and Yahoo - it is always worthwhile to let your gaze wander, because it is not uncommon for this to fall on a shadow from the future or but at least on one or the other flower along the way.

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